Members of Alberta’s cannabis industry have joined forces to create a unified voice.

The Alberta Cannabis Council has been launched to raise awareness of the sector and advocate on behalf of members.

“The unified voice we have created with ACC will help us educate in a responsible, safe and transparent manner as well as advocate with stakeholders and government on key issues,” said Michelle Russell, executive director, in a news release. “We are very proud of the team we have built, with representatives from all over the cannabis sector, including retailers and LPs.”

The ACC is governed by founding members who make up the board of directors:

• Nathan Mison – Fire & Flower, chair
• Ashley Newman – Queen of Bud, vice-chair
• Gerald Proctor – Sundial Growers Inc., treasurer
• Jeff Mooij – 420 Investments, secretary
• Jesse Beaudry – Candre Cannabis Inc.

“Guided by five key pillars, the ACC will engage, advocate, educate, protect the public and give back. Through this, the ACC will highlight the economic opportunity of the cannabis sector, educate consumers, and work with regulators to reduce the illicit market,” said the council.

“The ACC is unique and will provide members access to governments and industry influencers, as well as be a platform to engage with and give back to the community. It will also offer a professional support system for smaller companies.”

– Mario Toneguzzi

The views, opinions and positions expressed by columnists and contributors are the author’s alone. They do not inherently or expressly reflect the views, opinions and/or positions of our publication.