HonestDoor.com, the first website in Canada featuring the sold price of homes and condos, officially launched on Tuesday in Edmonton with a plan to soon expand nationally.

“HonestDoor was born out of my own frustration when searching for properties to buy,” said Dan Belostotsky, founder and CEO of HonestDoor, in a news release. “It seemed wrong that consumers didn’t have access to the information they needed to make informed decisions when this information had been available to Americans for years.

“Now, Edmontonians can find that information at their leisure and free of any pressure to make quick decisions.”

The company said it plans to expand to Calgary, Winnipeg, Vancouver, Toronto and other cities across Canada.

The service gives home buyers and sellers the information they want – including the last sold price of all residential properties in the city – to make the right offer on their dream home or to ensure they’re receiving a fair price for a home they’re selling, said the company.

“As part of the unprecedented amount of free, detailed property information available on the website, daily updated price estimates appear for each property using a proprietary machine learning valuation model called HonestDoor Price,” it said.

“Technology is changing real estate and HonestDoor is the next stage in the PropTech revolution, allowing people to take charge of their own data and make buying and selling decisions based on the best data available,” said Kyle Campbell, an adviser to HonestDoor and co-founder of Retsly, acquired by Zillow in 2014.

 “HonestDoor is a prime example of Edmonton’s growing expertise in machine learning and artificial intelligence (AI) and I am pleased to help the company expand its offerings to consumers and businesses,” said Ashif Mawji, an adviser to HonestDoor, venture partner at Rising Tide and entrepreneur, investor and community builder.

– Mario Toneguzzi

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