What’s in a name? Plenty, if it’s a disease
To suggest the disease naming process of an international agency may have affected sales of a beer carrying a similar name tells us something about our risk-averse society
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Author: Sylvain Charlebois
Tim Hortons adds to its disastrous marketing decisions
Tim Hortons desperately needs to make its Roll Up The Rim campaign work. But the chain may have again missed the mark
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Canada’s dairy sector faces uncertain future
The dairy industry is slowly being trampled by a wave of consumers who see it as only one of many options, for a variety of reasons
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Coronavirus exposes China’s failure as a socio-economic player
With more economic clout comes more responsibility. And China is failing
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Consumer trust in agriculture is waning
Organized, well-funded groups condemning farming practices on social media are winning the consumer trust battle
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