Featuring more female sources should increase audience engagement
From entertainment to business to news media, the evidence is clear: audiences want gender diversity
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Author: Shari Graydon
Using big data analytics for social good and broader perspectives
Gender Gap Tracker makes big data public to motivate media to achieve gender parity among experts
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Quoting more female sources can help engage audiences
New online tool gives fitness tracker-style incentive for media to achieve gender parity in their sources
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