Donita Fowler - Calgary's Business

Build a customer persona to drive online traffic

Posted by Donita Fowler | May 15, 2020

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Posted by Donita Fowler | May 8, 2020

Five key areas to address so your business starts showing up when prospective customers conduct Google searches

Posted by Donita Fowler | May 1, 2020

This free service is a key piece in organizing your online content and how customers will search for you

Posted by Donita Fowler | Apr 24, 2020

Research how search terms have changed, communicate your benefits, review current ad copy, maintain your brand

Posted by Donita Fowler | Apr 17, 2020

Be empathetic, timely and adaptive, and your online messaging will remain strong throughout the COVID-19 crisis