Calgary is one of Canada’s most famous cities due to the city’s importance to the energy industry and the Calgary Stampede, but the beautiful city offers more than that. Over the past two decades, the cosmopolitan Alberta city has experienced outstanding growth that allowed it to earn a global reputation as an inclusive and entrepreneurial city supported by community spirit. According to Calgary Economic Development, the city focuses on four key elements: talent, innovation, place, and business environment.
If you’re a business owner that chose Calgary for their company’s home, you want to make the most of your investments. This involves staying ahead of the competition and continuously improving the goods and services offered by your company. Here are some tips to help small businesses stand out against competitors in Calgary and other Canadian cities.
Establish a Solid Brand Image
It can be challenging for small businesses to stand out among their competitors without recognition, especially if the company is new. Establishing a solid brand image is the best way to attract customers and create loyalty. When more people learn about your company, higher your chances of success in the industry.
One great way to establish a brand image is through continuous marketing. Marketing your products and services and getting potential customers familiar with your company culture may help you create a winning brand. This involves identifying where your consumers are and advertising on those platforms. Social media is a great place to start, as some platforms allow you to target advertisements to specific locations, groups, and interests.
Invest in Employee Education & Skills
Your employees are the backbone of your company, so they need to be adequately trained to remain productive. It’s important to continuously invest in employee education, which involves frequent training sessions or seminars, financial support to pursue further education, and incentives to complete training programs.
Although investment in employees is crucial, this step can be expensive for many businesses, especially if you are new to the industry. However, it’s important to look for ways to gather the funds to invest, as qualified employees will have more knowledge about how to grow your business.
A great way to fund your investment is by taking a short-term online loan. Look for a licensed lender offering online loans in Calgary and compare their services to make an informed decision. A vital benefit of an online loan is that it allows you to skip lengthy applications and long lines at brick-and-mortar locations. You can customize your loan based on your needs and get quick access to cash to invest in your company.
Continuously Improve Products & Services
There is no better way to stay ahead of the competition than to let your products and services speak for themselves. Invest time and money to offer products and services that are up-to-date and valuable to customers, as continuous improvement can foster ongoing success. For example, if you own a beauty products store, simplify the purchase process for customers by offering online orders and in-store pickup service.
Another great way to hold on to your loyal clients is by asking for feedback and implementing them in your business. If your customers feel you need to offer a variety of a particular product, consider expanding your pool of products.
Calgary offers a multitude of opportunities for businesses, but it’s up to you to take the right measures to stay ahead of your competition. Consider establishing a solid brand, investing in your employees, and improving goods and services to attract more customers.
This content is a joint venture between our publication and our partner. We do not endorse any product or service in the article.
