During the last few years, many factors have been stably influencing the digitalization of the entertainment sector. The pandemic and quick technological development became the two main points that made the industry boom. Even though the lockdown times are mostly behind, most people prefer searching for entertainment online. And, of course, users would like to get more innovations: simple games with primitive plots and standard graphics would hardly attract passionate gamers.
Gaming is now not only about games: it’s a culture attracting more people daily. It’s barely impossible to track all the available changes since something new appears daily. However, some important trends have already caught users’ attention, are most likely to remain in demand in 2023, and will definitely develop even further.
First of all, it’s worth noting that entertainment providers are concentrated on creating innovations that would impress all consumers. They have to deal with complex demands: nowadays, not only content is of great importance for users. Consumers have become savvier with digital content, and here, the need for optimization comes in. Entertainment companies first need to learn how to recognize players’ requests better, and Artificial Intelligence is cutting-edge technology. Personalized content is a win-win situation for both the user and the provider, and in 2023 it is worth focusing on it.
A Full-Fledged Replacement of Social Media
The modern gaming world involves not only games but also an excellent opportunity to communicate with other users. That is why more and more developers offer players built-in chats. Already now, you can see that many individuals use them instead of social networks and find like-minded people when gaming. More and more platforms support this trend and provide users with more possibilities for communication. Even if you prefer playing mobile casino, it’s easy to keep in touch with other players in live dealer games and during tournaments. The world is becoming more and more digitalized daily, but it’s still important to socialize!
Consolidation of Platforms for Subscription & Advertising
Many players prefer a variety of content, which forces them to subscribe to a large number of services. And this fact eventually pushes companies to merge with each other so that users can get more services in one place. Many platforms unite their streams for customers’ convenience so that users don’t have to pay to use multiple apps. This option has multiple advantages:
- A great way to save cash
- No need to download dozens of apps and programs since everything is gathered in one place
- Opportunity to get diversified content and learn something new
Overall, it’s supposed that more companies will switch to such a system in 2023. And we are waiting for the exciting integrations and even more innovative content to have fun!
More Brands Entering Games and More Interesting Collaborations
Gaming solutions have become huge platforms for advertising for a long time, and many companies have been using this trend for a long time. In 2022, luxury brands integrated into esports, and such collaborations will likely develop more in the following years. For instance, Gucci made its advertisement on virtual courts in the Tennis Clash game by Wildlife Studios, which was highly appreciated by both esports and fashion lovers.
Some brands like Louis Vuitton have already launched exclusive themed collections based on games. We are convinced that the trend will grow, and we will notice more renowned corporations in the gameplay. The industry offers insane opportunities for advertisement, so modern marketers have a great field for creativity and new collaborations we could only dream of before.
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