How to improve your website searchability in three steps

Know your target audience, do your keyword research, use all of this research on your website

How to improve your website searchability in three stepsI’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…

A new social media approach: thoughtful, informed

Social media has become immersive entertainment. But it’s also ruthless and stressful for many people

A new social media approach: thoughtful, informedEach of us has an agenda (however fleeting) to influence people around us. We want them to agree with our perspective, our angst even. Sometimes we succeed in gaining momentum with a group – raising dissenting voices into a fevered pitch that results in others (the accidental audience members) being hooked into the current melee.…

Hashtag research tips to get your best reach

Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag

Hashtag research tips to get your best reachHashtags are a way for people to discover certain topics that are posted on social media platforms. As an entrepreneur, you can use hashtags so people who are new to your audience discover your product or service. Instagram is well known for its use of hashtags, and although they seem random and off the cuff,…

How did we become so untrusting?

A look at the last 50 years shows a great deal of social change – and a great deal we should have misgivings about

How did we become so untrusting?I’ve been challenged by the content on social media (and televised news) of late. Several friends and colleagues are recoiling from it as well. It all feels so dramatic, so polarizing, so one-sided. How did we get here? How did we become those people? Did we stop trusting everyone suddenly or did the feeling creep…
1 2 3 32