Strategies to put your Google Ads credit to good use

Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy

Strategies to put your Google Ads credit to good useGoogle announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…

Could 2020 still be your best year ever?

Some industries have seen a spike in sales because they seemed to be in the right place at the right time. Others need a new plan

Could 2020 still be your best year ever?At the beginning of each year, I challenge my clients and readers to name the upcoming year. I get a huge response with people naming their year and sharing what they would like to manifest and work on. This year, for example, was named variously the year of vision, clarity, wealth, systems, growth and change.…

How to improve your website searchability in three steps

Know your target audience, do your keyword research, use all of this research on your website

How to improve your website searchability in three stepsI’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…

Better outcomes require careful planning

If your staff don’t have clarity about what’s expected, they will imagine what you’re looking for. That may not turn out well

Better outcomes require careful planningA professional came from the big city to a small town to build a cabin so he could escape the hustle and bustle of life, and set down roots where he could revive his spirits. His plan was to build a tiny house from the ground up. He asked around for help building his dream…
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