The Roundup Music Fest on July 10 and the Oxford Stomp on July 12 rely on corporate support

Stampede music
Calgary Military Family Resource Centre mandate is to assist Canadian Forces personnel and their families cope with unique military lifestyle challenges.

Two annual concerts during the Calgary Stampede are raising money again this year in support of the Calgary Military Family Resource Centre.

The centre’s mandate is to assist Canadian Forces personnel and their families cope with unique military lifestyle challenges. Proceeds from the Stampede concerts will support programs and services, including prevention, support and intervention service with a focus on mental health, family separation and reunification support, counselling and crisis intervention.

The Calgary centre serves over 1,800 military and veteran families in Southern Alberta.

The Roundup Music Fest is being held July 10 at Shaw Millennium Park and features Billy Idol, Blondie, Headstones and Doug and the Slugs. It’s the third year of the event since relocating from Fort Calgary.

The Oxford Stomp is being held July 12, also at Shaw Millennium Park, featuring Bryan Adams, Amanda Marshall and Odds. It’s the 31st annual event.

The concerts are coproduced by 51 North Productions and Live Nation Entertainment.

Rob Duteau, president of 51 North Productions, said the capacity at Shaw Millennium Park is 10,000 people.

“Ticket sales are certainly not what they used to be given Calgary’s economic conditions. … I think that Roundup Music Fest is going to sell out for the first time in three years. This year. We’re very close to sell out, which is very exciting for us and Oxford. We’re expecting probably around 8,000 people and we expect to get 10,000 people at Roundup,” said Duteau.

“Corporate Calgary has been facing significant challenges over the past three years and as these events are a celebration of corporate Calgary they certainly have been impacted by the same economic conditions that are a factor to all of the companies in corporate Calgary today. Sometimes I look back at the past three years and I’m amazed that we’re still standing. It’s been really challenging in these economic conditions to continue to do an event like this.

“The Roundup and the Oxford Stomp have always been charity fundraisers. So with our shift from Fort Calgary to Shaw Millennium Park, we chose a new charity and that’s the Military Family Resource Centre. We’ve been able to continue a partnership there through the events in raising money for our charity partner and we feel really good about that.

“Corporate Calgarians, it’s amazing to see how they continue to rally around these events, continue to show up and continue to support them. It’s been challenging on the corporate side for a lot of companies to continue because of the optics. If you’re laying off 300, 400, 1,500 employees and then you’re celebrating a corporate Stampede party – it’s optically not the right thing to do.

“But I think where we’re at today this has been four years of difficult times in Calgary but companies are starting to realize that they do need to celebrate with the employees they still have here. Some companies are starting to see some growth and are looking forward and saying they want to take care of clients and they want to celebrate.”

© Calgary’s Business


Calgary Military Family Resource Centre

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