Canadian businesses see big drop in revenue amid COVID

Over half (51.6 per cent) of Canadian businesses reported that their revenues for the month of April were down 30 per cent or more compared with April 2019

Canadian businesses see big drop in revenue amid COVIDOver half (51.6 per cent) of Canadian businesses reported that their revenues for the month of April were down 30 per cent or more compared with April 2019 and  more than one-third (35.3 per cent) of businesses reported that revenues were down by half or more, said a report released Tuesday by Statistics Canada. “While…

How to create content that drives sales and success

Follow these steps to be sure you're creating content that resonates with your audience, and reflects your brand values and personality

How to create content that drives sales and successYour brand content is the emotional connection that converts a consumer into a customer. With more than 80 per cent of consumers researching – and shopping – online (Retailing Today, 2014), thinking strategically about how your content positions and reflects your brand personality is key. What is content? Content is the the new advertising. In the heady…

Strategies to put your Google Ads credit to good use

Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy

Strategies to put your Google Ads credit to good useGoogle announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…

Could 2020 still be your best year ever?

Some industries have seen a spike in sales because they seemed to be in the right place at the right time. Others need a new plan

Could 2020 still be your best year ever?At the beginning of each year, I challenge my clients and readers to name the upcoming year. I get a huge response with people naming their year and sharing what they would like to manifest and work on. This year, for example, was named variously the year of vision, clarity, wealth, systems, growth and change.…
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