The online shopping frenzy just keeps getting more intense.
ATB Financial’s Economics & Research reported today that more than eight in 10 Canadian internet users age 15 and older shopped online in 2018. Online shoppers spent $57.4 billion in 2018 compared to $18.9 billion in 2012 for an increase of 204 per cent.
“About 31 per cent of online sales ($18 billion) came via Canadian retailers with the rest purchased through foreign-based companies. Canadian brick and mortar retailers sold $588 billion worth of goods and services in 2018.”
The report by ATB said online shopping is popular across all age groups, but is most common among internet users age 25 to 34 with 95.2 per cent of people in this age group report making at least one online purchase last year. Almost two-thirds (63.5 per cent) of Canadian seniors who use the internet shopped online last year.
“Households with incomes of $40,000 or less were the least likely to shop online, with 70.2 per cent of this age group’s internet users doing do, compared to 93.5 per cent of Internet users shopping from households with incomes of $125,000 and over,” said ATB. “Physical goods such as clothing, books, toys, electronics, and housewares were the most common type of purchase, with 86.6 per cent of online shoppers making at least one purchase of this sort in 2018. The average amount spent on physical goods was $1,165.
“Travel arrangements, tickets for entertainment events, and food delivered by restaurants made up the second most common type of purchase at 74.7 per cent. Spending on these services averaged $1,399. Digital goods and services such as music, video games, software and e-books were the third most common purchase with 66.6 per cent of online shoppers making at least one purchase of this type. The average amount spent on digital goods and services was $346.”
Mario Toneguzzi is a business reporter in Calgary.
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