New approach to retail and service offerings at the airport, which served 16.3 million passengers in 2017

Mario ToneguzziThe Calgary Airport Authority has launched a new strategic direction and evolved brand aimed at elevating guest experiences at the YYC Calgary International Airport.

The guiding vision statement is referred to as the North Star.

On Wednesday, the organization said its new direction will focus on elevating guest experiences with the goal of driving economic growth and prosperity for Calgary and Alberta.

The North Star vision statement is simple: “We create effortless and memorable airport experiences that reflect Calgary’s legendary hospitality and our region’s natural beauty.”

“We are thrilled about the promise of our North Star and the positive impact this will have on our guests for many years to come,” said Bob Sartor, president and CEO of the Calgary Airport Authority, in a statement. “By placing our guests at the heart of everything we do, creating an experience that is reflective of the city and region we serve, and by providing the best value to our airline partners, we will be a key economic engine well into the future.”

The direction will include a new approach to retail and service offerings at the airport; improvements to processes within the airport; enhancements to the domestic terminal; and leveraging the entire campus development plan with the appropriate mix of businesses will all be factored into fuelling Calgary’s economic prosperity, said the airport authority.

The airport had 16.3 million passengers in 2017, supporting more than 50,000 jobs and generating billions of GDP per annum in economic activity.

Respected business writer Mario Toneguzzi is a veteran Calgary-based journalist who worked for 35 years for the Calgary Herald in various capacities, including 12 years as a senior business writer.

calgary airportThe views, opinions and positions expressed by columnists and contributors are the author’s alone. They do not inherently or expressly reflect the views, opinions and/or positions of our publication.

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