Guaranteed ways to build a better business culture

Once negative culture takes root, it's like an invasive weed in your garden; it takes a complete overhaul to return it to health

Guaranteed ways to build a better business cultureThe best way to create a winning culture in your business is at the beginning. It’s easy to overlook or ignore culture when you’re in the startup phase, because there’s just so much other stuff to worry about. Creating culture is not easy by any stretch. It’s complex, often misunderstood and easy to get wrong. Culture…

How to master business cash flow

These simple steps will help you avoid poor cash flow management - the downfall of many profitable businesses

How to master business cash flowYour hard work, great ideas, solid customer base, and popular products or services are nothing if you can’t effectively manage your cash flow. It’s one of the biggest challenges for any entrepreneur. “Even a profitable, fast-growing company can face a serious cash flow crunch while waiting for money to come in,” writes the Business Development…

Four questions to ask before you hire a web team

Make sure your vision for a website meshes with your designer's. Otherwise, it could be expensive, frustrating, and devastating to your small business

Four questions to ask before you hire a web teamEvery business today needs a website but finding the right team to help build it isn't easy. There is no HomeStars for companies that design and build websites in Canada. We have many clients who've had terrible experiences with website building. Either the strategy for the site doesn’t align with the results, the content doesn’t match…

Four things to understand about the power of marketing

Are you giving marketing the respect it deserves?

Four things to understand about the power of marketingOne of the biggest mistakes new entrepreneurs make is to underestimate the power and importance of marketing. Right from the earliest days of a startup, marketing deserves a seat with the big boys: finance, human resources, operations, product development and sales. It shouldn't be an afterthought. And it’s not fluff. “Marketing is a core part of…
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