As part of the agreement, WestJet will become the official airline partner for the Stampeders of the Canadian Football League. And it will charter the defending 2018 Grey Cup champions to all away games through the 2021 season across Canada, said a joint news release.
“The Calgary Stampeders have a deep history within our local community and as Calgary’s hometown airline we’re extremely proud to kick off our partnership with this championship organization,” said Richard Bartrem, WestJet vice-president of marketing communications. “As new teammates, we look forward to supporting the Stampeders in their title defence and sharing in each other’s successes in the air and on the playing field across Canada for the next three seasons.”
“The Calgary Stampeder Football Club is very excited about this partnership between two proud Calgary institutions and we’re very much looking forward to teaming up with WestJet for the next three years,” said Stampeders senior director of business operations Mike Franco. “It’s an ideal union and we’re extremely pleased that a major international brand with strong local roots is meeting our team travel needs.”
The deal is expected to include a WestJet branded on-field logo at McMahon Stadium and advertising, along with in-game promotional opportunities and co-branded content features of the team throughout the season.
– Mario Toneguzzi for Calgary’s Business